Q4 2023 Performance of Top Self-therapy and Journaling Apps in Australia

As we wrap up the fourth quarter of 2023, it's time to look at how the top self-therapy and journaling applications have fared on the unified platform in Australia. Data sourced from Sensor Tower provides us with insights into downloads, revenue, and active user trends for these apps.

Breeze: Mental Health saw its revenue decrease over the quarter, starting at approximately $16K and dipping to just under $10K. Downloads experienced a significant rise from 600 to over 4K, while weekly active users fluctuated, peaking at around 42K before settling at 38K.

Me+ Daily Routine Planner observed a revenue trend that began at around $12K, dipped to nearly $8K, and then saw an increase towards the quarter's end at approximately $9K. Downloads for the app showed an irregular pattern, with a high of over 10K and a low of around 6K. Active users started at roughly 32K, reached a high of 39K, and ended at a similar peak.

Paired: Couples & Relationship experienced a decrease in revenue from $8.6K to around $6K. The app's downloads initially hovered around 2K, spiked to over 3K, and then decreased to just over 1K by the end of Q4. Weekly active users began at around 19K, peaked at 22K, and closed the quarter at 18K.

I am - Daily Affirmations showed a revenue trend starting at approximately $5.5K and ending at around $3.5K. Downloads remained fairly stable, ranging from 1K to 2K, with a notable increase at the quarter's end. The app's active users saw a decline from 15K to approximately 14K.

Lastly, Mindvalley: Self Improvement had a varied revenue performance, beginning at about $2.6K, peaking at $4.4K, and concluding at $2.4K. Downloads for the app were modest but showed growth, starting at 225 and rising to 411. Weekly active users showed a slight upward trend from 1.2K to just under 1.5K.

For more detailed insights into the performance of these applications, Sensor Tower's platform remains a valuable resource.